Motion systems that shape identities
Easing, rhythm and transitions written down as rules your own team can reuse.
Inertia is a motion studio of restless 
makers that gives every brand a pace of its own, from the 
first frame to the hundredth post.
Fourteen designers, animators and editors in one Rotterdam room. We write how a brand moves, then make the films and the feed that prove it.
Launch
Launch films that make the first second count
Short films cut for the feed first and the big screen second.
Social
Social content at the speed of the feed
Weekly loops, cutdowns and stories that still look like you on day ninety.
One room from storyboard to final cut
The people who sketch your film also animate and edit it. Nothing gets lost in a hand-off.
Moving now
Five launches from the last two seasons, each with a tempo we wrote for the brand before a single frame was drawn.
Kestrel
Sable
Offgrid
Lumen
Harbor
Every brand gets a tempo
Before we animate anything, we choose how your brand moves: how fast it arrives, how hard it stops, how long it holds. Three of the tempos we have written so far:
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Glide
A long ease-out. Nothing arrives in a hurry; for brands that should feel inevitable.
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Snap
Fast in, hard stop, a beat of stillness. For brands that make decisions.
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Pulse
An even swing with a heartbeat on top. For brands that live with their audience every day.
From first call to final frame
Four steps, about six weeks for a launch film. The tempo is set in step one and every frame after it is checked against it.
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01
Listen
Two workshops with your team. We leave with the tempo of your brand written down in one page.
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02
Frame
Storyboards and motion tests: the key moves animated rough, before anything is polished.
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03
Move
Shoot, animate and edit in one room, with weekly reviews you can join from anywhere.
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04
Ship
Masters, cutdowns for every channel and the motion rules, handed to your team.
What clients say
“They found the
pace our brand already had and wrote it down, so every film after theirs keeps it.”
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“Our launch film was cut for phones first. It was also the best thing on the big screen at the premiere.”
Ilse Brouwer, Sable Audio
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“Ninety days of posts and not one of them looked like someone else’s.”
Ruben Hale, Offgrid Skate Co.
One room in Rotterdam
The person who storyboards your film sits next to the person who cuts it. Four of the fourteen who will work on yours:
Noor Visser
Creative director
Joris de Wit
Animation lead
Lena Okafor
Motion designer
Tomas Brandt
Editor
The lab, after hours
What we shoot when nobody has asked for anything. Half of our best client ideas started here as a test on a Friday night.
Afterimage
A tunnel drawn with one torch and forty seconds of shutter.
One line
How little can move and still read as speed.
Ring study
A loop with no start, shot in one take.
Lightwalker
A person sketched in the air, then erased by the next frame.
Heat
A camera swung past a lamp until only the colour stayed.
Red shift
Tail lights at a hundred and twenty, slowed to a crawl.
Three ways to start moving
Every engagement starts with the tempo workshop. After that, pick the pace that fits the work.
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Sprint
Two weeks
One focused piece: a launch loop set, a motion audit of what you already have, or a teaser for the film to come.
From €12,000
Book a sprint -
Season
Twelve weeks
A motion system and the launch it was built for: film, cutdowns and the rules, handed over to your team at the end.
From €48,000
Plan a season -
Always on
Month by month
A standing crew for your channels: weekly posts, monthly films and a review every Friday.
From €9,500 a month
Start a retainer
Before you call
Short answers to what new clients ask first. Anything else, write to us.
What is a motion system?
A short set of rules for how your brand moves: easing curves, timing, transitions, how type and logo enter and leave. It comes as a document, project files and sample animations your team or any agency can use.
Do you work with brands outside the Netherlands?
Most of our clients are elsewhere in Europe and in North America. Workshops run in person or remotely; reviews are always remote.
Can you work with our existing agency?
Yes. We often write the motion system and the launch film, then hand the rules to the agency that runs your campaigns.
Who owns the files?
You do. Masters, project files and the motion rules are yours from the final invoice on.
How soon can you start?
A sprint usually starts within three weeks of the first call, a season within six.