Open call, every Thursday

Walk in unknown. Walk out with your first test shoot.

When
Thursdays, 2 to 6 pm. No appointment needed.
Where
Studio 4, 1 Example Street, London E1 0AA
Bring
A clean face, plain clothes, and a parent if you are under 18.
Book a Thursday slot
A new face photographed in warm studio light at the open call

The new board

Six faces we met this year. None of them had stood in front of a camera before; all of them are booking now.

Apply to join the board

  1. Maren Holt

    175 cm · Peckham · Spotted in a record shop

  2. Kai Tanaka-Reid

    186 cm · Bethnal Green · Spotted on court three

  3. Noor Haddad

    176 cm · Leeds · Spotted at a bus stop in the snow

  4. Theo Callan

    188 cm · Glasgow · Spotted in a gig queue

  5. Ines Varga

    174 cm · Bristol · Spotted in a library

  6. Joy Mensah

    172 cm · Brixton · Spotted at a Sunday market

Maren Holt, short red hair, against a teal wall
Maren Holt
Kai Tanaka-Reid in a white shirt against a yellow wall
Kai Tanaka-Reid
Noor Haddad wearing a fine necklace against a pale wall
Noor Haddad
Theo Callan with curly red hair in low light
Theo Callan
Ines Varga in a grey turtleneck
Ines Varga
Joy Mensah outdoors in soft green light
Joy Mensah

Where we found them

No casting websites, no paid listings. Our scouts walk the city and talk to people. Four of the places where it worked.

From spotted to signed

Four steps, about two months, and nothing to pay at any point. You can stop after any step.

  1. Step 1

    Spotted

    A scout hands you a card, or you walk into the open call. That is the whole audition.

  2. Step 2

    Test shoot

    A free half-day with our photographer: plain light, no make-up, two or three looks.

  3. Step 3

    Development

    Six weeks of walking, posing and portfolio work at your pace, around school or a job.

  4. Step 4

    First booking

    We send you to clients who book new faces, and a booker stays on set for your first job.

Nine test shoots this month

Every new face gets a free half-day test with our photographer. This is the September sheet, one frame from each shoot.

Frame 07Ines's first test: plain light, no make-up, one look. A Paris lookbook booked her from this frame three weeks later.

A new face in a brown shirt sitting on a white studio floor
01 · Hana
A photographer directing a model in a white studio
02 · Ama
A new face crouching and holding a silver necklace
03 · Hana
A young man in a black t-shirt against a red backdrop
04 · Luc
A make-up artist preparing a model in the studio
05 · Ama
Black and white portrait of a young woman in a white shirt
06 · Ines
Black and white close portrait of Ines with her hair loose
07 · Ines
A young woman in a black top against a dark backdrop
08 · Vera
A model posing between studio lights and a camera
09 · Ama

First shows, first campaigns

Where the board walked and shot this season. Every one of these was somebody's first job.

  • A model in an orange dress walking a runwayDebut show

    Maren Holt opens her first London show

  • A male model walking a runway in front of an audienceFirst walk

    Kai Tanaka-Reid in Milan men's week

  • A line of models walking a dark runwayClosing look

    Noor Haddad closes a Paris show three months after the bus stop

  • Two models in long coats standing on stone stairsCampaign

    Ines Varga and Joy Mensah for an outerwear label

  • Two faces close together in warm light for a beauty storyEditorial

    Joy Mensah's first beauty story, shot in one afternoon

No fees. Ever.

Some agencies make their money from new faces. We only earn when you do: a commission on bookings, and nothing before them.

Five cities, one mother agency

We stay your mother agency and place you with partners abroad when you are ready to travel, never before.

Before you walk in

Questions we hear from applicants and their parents. Anything else, call the studio.

Do I need professional photos?

No. Phone photos in daylight are better: no filters, no make-up, hair off your face. We take the professional ones.

Is there an age or height limit?

We meet people from 14 upwards. Height matters for runway, not for commercial and beauty work, so apply whatever your height.

I'm under 18. What do my parents need to do?

A parent or guardian comes to the open call and signs any agreement with you. They are copied on every booking.

What happens at the open call?

A short chat, a few digital photos against a plain wall and a walk across the studio. It takes about twenty minutes.

How soon will I hear back?

Within ten working days, whether it is a yes or a no. We reply to every application.

Can I be with another agency too?

If you already have a mother agency, tell us. We can still place you abroad through them.

Apply to be spotted

Send two phone photos and a few details. A scout replies within ten working days, yes or no.

Studio
Studio 4, 1 Example Street, London E1 0AA
Open call
Thursdays, 2 to 6 pm