/2026
I'm Noor

Direction for brands with something to say.

I work with founders and agencies on concepts, campaigns and identities, from the first idea to final artwork.

One idea, told well

Every project starts with one written idea, and everything after it has to earn its place.

About me

Work, not adjectives.

A quick sense of what I make, how often I make it, and who keeps coming back.

Print, film, packaging

Most briefs land in one of those three. I take the idea from the first written line through casting, the shoot and final artwork.

An open book showing a printed spread
Magazines laid out in raking light
Someone reading a black and white spread
A close-up of a bound book
See the range

Booked a season ahead

Thirty-four campaigns delivered so far, and most of the new ones arrive through people I have worked with before.

34
Campaigns
5.00
Client score
100+
Collaborators
Read what they say

Same people, next brief

Most of my clients are founders and brand leads who need a point of view before they need artwork.

"Noor killed my favourite idea in week one. She was right, and the campaign…"
"I handed over a folder of references and a deadline. She came back with one…"
See the work
A mountain valley under pink evening cloud

Need a campaign that
says one thing?

Tell me what the brand has to say. You get a concept, a fixed fee and a date before anything starts.

Three projects, in detail.

What each brand needed to say, and what the work did once it was out.

Hospitality

Oriel Coffee

A roastery with twelve blends and no hierarchy. We rebuilt the range around three origins and one colour per harvest.

See the case
Oriel Coffee, a bag from the launch range
Art direction

Maison Auber

A perfume house launching in print. One still life per note, shot in a single day, running as a six-page insert.

See the case
Maison Auber, a bottle lit for the insert
Campaign

Tessera Festival

Three days, no headliner. The poster series sold the line-up as one long night instead of twelve separate names.

See the case
Tessera Festival, posters pasted side by side
Fixed fee One idea No moodboard theatre Written concept first On set with you Final artwork included One director, start to end Answers inside a day

How I work, and what it costs.

Three ways in. Flat fees, agreed up front, with the scope written down.

Brand identity

From $6,500

Positioning, naming where it is needed, logotype, palette, type and the rules that hold it together.

  • Full toolkit
  • Guidelines
  • Rollout support
Start here

Campaign direction

From $2,800

One idea, then the shot list, the casting and the edit. I stay on it through production.

  • Concept and script
  • Shoot direction
  • Final artwork
Start here

Art direction

From $4,400

Ongoing direction for in-house teams: references, layouts, retouch notes and sign-off.

  • Monthly retainer
  • Shoot sign-off
  • Asset library
Start here