1931Bakery, Porto
Padaria Sol
We brought back the 1950s sun from an old bread bag, repainted the shopfront by hand and reissued the paper bags in two colours.
Saturday queues again: 38% more walk-ins in the first year.
rerunOld brands, loved again
hello@rerun.studio
60 brands back in love
PhotoA 1950s typewriter, reprinted
Start a projectReply in 24 h3studio places left for autumn projects
What we put back on the shelf
Six kinds of work, one habit: we start from what your customers already remember and redraw it so it holds up for another fifty years.
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Identity revival
from €6,400We dig out the original marks, find the version people love and redraw it clean — logo, colours and rules for using them.
- Archive dig
- Redrawn mark
- Brand rules
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Packaging reissue
from €3,800Labels, tins and boxes that look like the shelf you grew up with, built for today's printers and today's rules.
- Label system
- Print-ready files
- Press checks
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Signs and shopfronts
from €2,900Painted fascias, enamel plates, window gold leaf and neon — drawn by us, made by craftspeople we have trusted for years.
- Sign drawings
- Maker network
- On-site fitting
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Custom lettering
from €2,200The hand-drawn letters on an old label become a working typeface you can type with, in every weight you need.
- Lettering
- Font files
- Licences
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Website and shop
from €4,500A site that feels like walking into the shop: your story, your products and an easy way to order or visit.
- Design
- Online shop
- Photography
Old brands aren't broken. They're out of register.
Over the decades the pieces drift: a new font here, a cheaper box there, a website someone's nephew built. We line everything back up.
Most of the brands we work with are older than their owners. A bakery that has used the same blue since 1961. A soap maker whose label was drawn by a cousin. A ferry line whose flag everyone in town can draw from memory.
Nothing about them needs erasing. We find what people still love, redraw it properly and print it again — so it looks like itself, only sharper. The work is slow at the start and quick at the end, and it always begins with a visit.
Inês Lobo and Tomás Reis, founders
Four revivals, start to finish
Family firms from the same few streets. Each one had a mark people still loved and a shelf of things that no longer matched it.
1962Barber, Ribeira
Barbearia Nova
We kept the red-and-white chair and lost the clip-art. A new enamel sign, a price board in the old lettering and booking online.
Two chairs became four; bookings moved online within three months.
1978Tea house, Foz
Casa Lanterna
Forty years of tins, each in a different style. We drew one family of labels that lets every blend look related, and a lantern mark to hold them together.
Stocked in 26 shops abroad, up from three.
1948Oils, Matosinhos
Ferreira & Filhos
The grandsons wanted to look modern; their customers wanted the old can. We gave them both: the 1948 can, redrawn, and a clean system around it.
The reissued can sold out its first run in six weeks.
Small studio, long memory
- 62heritage brands brought back since 2009
- 1920the oldest label we have redrawn, for a sardine cannery
- 9weeks, on average, from the first visit to the first print
- 0logos thrown away. We keep what works and fix the rest
From a shoebox of labels to a full shelf
Every project follows the same five steps. The first one always happens in your shop, not ours.
Book a first visit-
Visit and dig
We come to you, open the drawers and photograph every label, sign and invoice we can find. Then we listen to the people who have worked there longest.
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Find the favourite
Customers tell us which version they remember. It is rarely the newest one. That is the one we redraw.
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Redraw and proof
Mark, lettering and colours are drawn again from scratch and proofed on real paper, tins and glass, until they look right at arm's length.
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Print and fit
We stand at the press with you for the first run, then fit the signs, labels and website in the same week.
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Stay in register
Two check-ins a year keep new packaging, signs and posts lined up with everything else.
Four people, one long table
Two designers who grew up above shops, a packaging engineer and a sign painter who has held a brush for forty years.
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Inês Lobo
FounderLettering
Keeps a drawer of 400 sugar-packet labels and can date most of them by the kerning.
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Tomás Reis
FounderIdentity
Grew up above his grandfather's hardware shop and still sketches on its receipt pads.
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Marta Quintela
PackagingPrint
Knows every press within a hundred kilometres and which one prints the best red.
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Abel Sampaio
SignsGold leaf
Painted half the shopfronts on Rua das Flores the first time round. Now he repaints them.
What the owners say
Most of our clients have never hired a designer before. Here is how it went for them.
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My grandmother walked in, saw the new bags and cried. Then she asked why we ever changed them.
Rita SolPadaria Sol
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They spent a whole morning in the back room reading old invoices. That is when I knew they were serious.
Jorge NunesBarbearia Nova
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Forty tins finally look like one family. Buyers in Copenhagen now ask for the lantern by name.
Helena CostaCasa Lanterna
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We asked for modern. They showed us our own 1948 can and we stopped arguing.
Rui FerreiraFerreira & Filhos
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Clear prices, clear weeks, no surprises. The sign went up on the exact day they said it would.
Sofia MatosDrogaria Matos
On the desk this month
Proofs, paint and metal type from the studio floor. Nothing here is a mock-up.
Plain prices, no pitch fees
Prices include VAT and the press checks on the first print run. Printing and making are billed at cost, with the makers' own invoices attached.
Questions owners ask us first
Anything else, ask at hello@rerun.studio. A person answers, usually the same day.
Will our regulars still recognise us?
That is the whole point. We test the redrawn pieces with your customers before anything is printed, and we keep what they point at.
We have no archive. Can you still help?
Almost always. Old photos, a neighbour's shopping bag or the city archive usually turn something up. If not, we draw from what people remember.
Do you work outside Porto?
Yes, anywhere in Portugal and Spain, and further for larger projects. The first visit is always in person; the rest can happen by post and video.
Who owns the drawings when we are done?
You do, including the font files and the working drawings. We only ask to show the project in our portfolio.
How soon can you start?
We take on six projects a season. First visits for the autumn are being booked now; after that, the list opens in January.
Bring us the shoebox.
Labels, receipts, a faded sign, a photo of the shop in 1970. Send what you have and we will tell you what we see — free, within a day.
- hello@rerun.studio
- Phone
- +351 222 048 310
- Studio
- Rua das Flores 112, 4050-265 Porto
- Open
- Tuesday to Saturday, 10:00–18:00